So and so….

Just read an article from Fast Company that explains why you shouldn’t use the word “so” at the beginning of sentences for the following reasons:

1 – It insults your audience. (Sorry, audience – I guess I should apologize).

2 – It undermines your credibility. (That assumes you had any to begin with….)

3 – It demonstrates you’re not 100% comfortable with what you’re saying/doing. (That would be accurate. This is all an adventure.)

Here’s the entire article.

This has absolutely nothing do with renovating a building or with 1651 Portland. I just thought I should address the use of the word in the very first post.

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